Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Breakthrough Marketing Boxes These boxes replace the Marketing Spotlight boxes from the 12 th edition. Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016). Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi-strategi untuk manajemen pemasaran, mungkin buku ini ada revisinya ditahun mendatang, pantengin terus site ini, mengingat perkembangan dunia ekonomi maju pesat dan mengakibatkan kondisi pasar berubah secara dinamis. Review E-Book Judul: Marketing Management (Global Edition) 15th Edition Author: Philip T. Kotler & Kevin Lane Keller Terbit: Tahun 2016 Format: PDF Ukuran: 42 MB Bahasa: English Unduh: Table of Contents Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Addressing Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. ![]() Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Bosch kgu31125gb manual pdf. Managing the Marketing Organization 23. Managing a Holistic Marketing Organization for the Long Run *untuk password silahkan pilih salah satu, • Tinggalkan pesan berisikan email anda, • klik URL ini [ ], • Add Line [ @uqe4678h ], • Scan QRCode berikut Semoga Bermanfaat, -Salam Pemasaran.
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